May 15, 2012 | Category: Google
Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded to cover 21 different countries across Europe, the Middle East and Africa.
Think Insights can help you understand your customers better, develop your digital strategy, find data to support a business case, stay on top of the latest consumer and industry trends and get insights directly from industry thought leaders. Here are just a few examples of what you can do on the updated site:
- Access our research library of studies and whitepapers from across 21 different countries. You can search for research by country, sector, marketing objective or media type.
- Use the Insights MENA tool to explore the media habits of consumers in the Middle East and North Africa, or do the same for consumers in Sub-Saharan Africa with our Insights Africa tool.
- Watch new videos on the consumer journey, with information on behaviors such as “research online, purchase offline” (ROPO).
Posted by Eileen Munnelly, Director Large Customer Marketing and Insights, EMEA