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Get actionable measurement with Display & Video 360’s Insights module

Category: Google | Nov 15, 2018

This is the sixth and final post in a series about Display & Video 360 innovations.

Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about the Insights module, where you can get all the campaign metrics you need to understand how your marketing is performing so you can take action to improve results.

A single source of truth with holistic measurement

In Display & Video 360, the Insights module is where you go to audit your media spend, measure impact, and access the information you need to optimize media investment decisions. By consolidating your media buying in one place, you get reporting across all touchpoints for web, apps, TV and more, so you can accurately determine what’s driving performance and quickly act on insights.

The Insights module in Display & Video 360 includes:

  • Fraud-prevention reporting: Invalid traffic reporting enables you to see the amount of invalid traffic detected in your campaigns to date, both pre-bid and post-serve, including breakdowns by categories like data center traffic, automated browsers and falsely represented inventory.
  • Viewability and verification: Active View, Google’s viewability measurement technology, measures in real time whether or not an ad was viewable to a user on an impression-by-impression basis. Verification protects your brand and advertising budget with insights that help you understand where your ads are shown, along with details like video player size and page position.
  • Reach and frequency measurement: Unique Reach measures the number of unique users and average impressions-per-user you get from video and display ads. Metrics are de-duplicated across devices, campaigns, inventory and formats, so you know how many people you reached and how often you reached them.
  • Third-party accreditations: MRC-accredited measurement across display and video ads for clicks, served impressions, viewability metrics, and invalid traffic detection and filtration gives you confidence that the metrics you’re seeing are objective and accurate.  

Coming soon, data-driven attribution reports created in Campaign Manager will also be available in the Insights module in Display & Video 360. Using machine learning, data-driven attribution analyzes the actual converting and non-converting paths to automatically assign values to your marketing touchpoints. You’ll see a more complete and actionable view of which digital channels are performing best, so you can achieve a better return on your marketing investments.

To bring together measurement for your digital and TV ads, we’ve added a new dedicated “connected TV” device type for targeting and reporting across Display & Video 360. This means that connected TV can be segmented out alongside mobile, computer and tablet. For example, you can now see how many people viewed your ads on connected TV in Unique Reach reporting, and it will soon be added to our reach forecasting tools.

Actionable insights and experiments for brand and performance

Once a campaign is live, Display & Video 360 offers analytics and reporting capabilities that will help you to measure each impression in real time, understand whether the campaign is achieving its goals, and take steps to improve future results.

Instant Reporting in the Insights module helps uncover new insights quickly with a visual report builder. You can build tables and charts directly in the product without having to export data and analyze it in spreadsheets. Instant Reporting shows the last 30 days of report data, lets you quickly toggle between data tables and charts, and supports the most common types of spreadsheet analyses, like pivot tables for summarizing data. You can even combine multiple Instant Reports into a single dashboard that loads in seconds, right inside of Display & Video 360.

Instant Reporting in Display & Video 360

 See data immediately with Instant Reporting

Brand Lift and experiments use best-in-class test and control methodology to help you understand the impact your campaigns are having and optimize in mid-flight.

  • Brand Lift: Brand Lift allows you to easily measure the impact of your video ads on metrics like brand awareness, ad recall and consideration. You can also see how your video ads impact the number of searches for your brand on Google Search and YouTube, so you can assess their effect on brand interest. You can even segment reporting by audiences, creatives and publishers to better understand what’s working.
  • Experiments: A/B experiments enables you to compare the performance of different advertising setups, including targeting, settings and creatives — and shows you whether or not there was significant performance uplift. The findings can be used to improve performance of campaign mid-flight, or influence the planning and decision-making for future campaigns. 

Integrations to connect data and deliver better results

In addition to the reporting available in the Insights module, Display & Video 360 natively integrates with other Google Marketing Platform solutions, allowing you to connect data and workflows — increasing efficiency and delivering better results. And, to help expand coverage and enable choice, Display & Video 360 has integrations with leading measurement providers to help you assess and understand marketing performance, covering areas such as viewability, brand safety, audience measurement and more.

With an ever-changing consumer journey, it is essential to respond quickly based on accurate insights to drive better campaign performance. The Insights module offers all the analytics and reporting capabilities necessary to measure each impression in real time, understand whether the campaign is achieving its goals and take steps to improve future results.

Missed the other posts in this series? Catch up now and read about the other modules in Display & Video 360:

And, download our guide on the benefits of end-to-end campaign management. 

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/wsRIDd_C1QE/

On our to-do list: an interview with Google’s productivity expert

Category: Google | Nov 15, 2018

Editor’s note: I often wish there were more hours in the day, but that’s not going to happen anytime soon, so I turned to Google’s resident productivity expert Laura Mae Martin for help. In the conversation below—our latest installment of The She Word—Laura shares her secrets on how to lead a more productive life. Turns out they’re not even secrets! They’re easy and manageable ways that you, too, can become a productivity whiz.


How do you explain your job at a dinner party?
I help Googlers be as productive as possible. I consult with executives on their productivity strategies (how to manage their meetings, email, time and energy), and run a Google-wide productivity program, which includes trainings and a weekly newsletter.

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Not the “Laura 30,” just some quality sister time. Laura’s sister is also a Googler, based out of our Ann Arbor office.

What’s one habit that makes you successful?

Every morning I have 30 minutes to myself, I call it the “Laura 30.” No phone, no computer. I just drink my coffee, meditate, journal or play the piano. By taking some time to think, I start off my day in a calm and focused place, and stay grounded before tumbling into my busy day.

I’m glad you brought up the m-word. Should we all be meditating?
If someone stopped me on the street and asked me how to be more productive, I would say “start meditating.” But the word can turn people off, so I try to make it seem more manageable. Meditation can help with work-related struggles, like focusing in meetings or resisting the urge to constantly look at email. Think of it this way: if you had to cut a thousand pineapples, wouldn’t you spend some time sharpening the knife? The same is true of your brain as you power through activities. Meditation is “mental hygiene” to support your brain in all of its tasks.

What’s one thing people should start doing to manage their workload more efficiently?
Determine your top priorities for the quarter, and write them on a note on your desk. If you’re asked to do something that doesn’t align with one of those priorities, say no. The more you say no, the more chances you have to say yes to something that really matters.

Got it. So if I just say “no” more, I’ll be more productive?
Not exactly, but we do need more time to think, and that can mean saying no. You know how sometimes great ideas come to you in the shower? I try to find ways to create more “shower moments” at work.

How do we create more of those moments without actually taking a shower?
Find the gaps in your day—a commute or waiting in line— and don’t look at your phone. I call this “opening a loop,” which means you’re giving your brain the space to make new connections (shower moments!). When you answer emails or go to a meeting, you’re closing a loop. It’s important to find a balance, so if you say yes to every meeting, when do you have time to open loops?

What’s the first step you take when you feel overwhelmed by your workload?
First, I sort through my emails and assign an action to each one—could be “need to read” or “respond”—until my inbox is clear. (Pro tip: Spend 15 minutes max minutes sorting your email. If you can respond in less than a minute, do it on the spot. If not, sort it for later). Then, I write down three big things I want to accomplish that day. And then I open only one tab for the thing I’ve decided to work on.

Can you pass on some of the productivity strategies that you share with Google executives?
The first place to start is email—usually executives are getting a lot of email, and if they’re not attentive to it, their schedules blow up because people think the only way they’ll get an answer or decision is to set up a meeting. And going back to the idea of opening loops, nobody came up with their last great idea when they were in meetings all day. The other thing is, everyone has a set of hours when they’re naturally more productive—mine are 7 a.m. to 9 a.m. Define your “power hours” and identify your biggest projects to work on during that time

Earlier this year, hundreds of Googlers joined you in a “read a book a week” challenge for 12 weeks. What did you learn from reading 3,327 pages about productivity?
People who craft their time intentionally and give it their full attention end up where they want to be in the long term.

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When she doesn’t have a book in her hand, Laura has two pups (Sadie and Nala) in her arms.

Is your personal life as organized as your professional life?
Because I spend so much mental energy staying productive at work, I try to have more spontaneity in my personal life. Right now I’m doing “No-plans November,” when I don’t make any weekend plans until the morning of. To me, that’s work-life balance: not flexing the same muscles at home and at work.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/zJEaI9SLf_s/

Zero-touch enrollment’s new features deliver for partners and customers

Category: Google | Nov 15, 2018

Last year we launched zero-touch enrollment, a deployment method to help make Android rollouts—especially those at large scale—more seamless and secure.  Since then, the program has grown and customers and partners are already seeing the benefits.

Better rollouts for customers and partners

Zero-touch continues to help businesses quickly and securely deploy Android devices, easing many pain points IT admins face when rolling out device fleets.

NAV, the Norwegian Labour and Welfare Administration, has successfully used zero-touch enrollment to deploy over 10,000 Android devices across their organization. Bengt Nielsen, who leads NAV’s IT Infrastructure and Platform Services team, explained that the large scale deployment of Android devices was a key component of the organization’s digital transformation strategy. NAV wanted employees to work in a more agile way, freeing them to work out in the community rather than always at their desk.

Zero-touch enrollment ensured that devices were configured and ready for use out of the box, making the deployment quick and easy for IT and employees, according to Bengt. He said, “Compared to previous manual enrollments, the zero-touch experience was like night and day—the enrollment process was almost flawless, employees found it straightforward and, most importantly, it saved the organization thousands of hours of work time.”  

NAV’s deployment partner ATEA explained the impact that zero-touch enrollment has had on customer rollouts. Kim Tovgaard, Enterprise Sales Executive at ATEA, commented, “Android zero-touch enrollment means we can offer customers a wider range of hardware in our deployment concept for automated purchase and enrollment of mobile devices, and help businesses save time and money.”

Expanding the zero-touch partner list

The support for zero-touch is continually growing, with new partners regularly added and validated. One of our zero-touch resellers, Tech Data, has recently launched a fully integrated service across their 20,000 European Android resellers, enabling them to offer zero-touch enrollment to all their customers.

“The API integration and set up was straightforward,” says Luc Van Huystee, Vice President, Mobility Solutions, Europe, at Tech Data, “enabling us to integrate this with our systems to allow every organization to carry out quick and easy bulk provisioning of company-owned Android devices straight after purchasing them.”

Over 30 zero-touch partners have joined the program globally in the second half of 2018, including major mobile operators such as Bouygues Telecom, Chunghwa Telecom, NTT DoCoMo, Telia, and Vodafone (Netherlands, Spain and Ireland). The full list of our partners can be found on this site.

New product features recently launched

We continue to add new features to zero-touch enrollment for both resellers and customers. Resellers can now appoint vendors to act on their behalf, while maintaining overall visibility and control. This will enable multi-national carriers to oversee the actions of their local operators and also support carriers who delegate their B2B sales to dealers.

Multi-language support is available within the zero-touch portal, with support for 13 languages. Additionally, zero-touch now supports WiFi-only devices, meaning that devices such as tablets and dedicated devices are also able to take advantage of the seamless enrollment that zero-touch offers. The current list of supported models is available here, with further manufacturers coming soon.
Learn more about how zero-touch enrollment can help make enterprise deployment easier and more secure.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/-0rmTMsJ-jE/

See the light with Night Sight

Category: Google | Nov 14, 2018

Pixel’s camera is designed to help you capture life’s best moments effortlessly. With features like HDR+, Portrait mode, Top Shot, and Super Res Zoom, Pixel 3 uses computational photography and machine learning to help you capture stunning, creative and even professional photos. All you need to do is press the shutter button. 

Because life’s best moments aren’t always perfectly lit, we developed Night Sight, a new feature for the Pixel camera that helps you capture vibrant and detailed low-light photos without a flash or tripod. Over the next few days, Night Sight will be coming to the front and rear cameras on all three generations of Pixel phones.

NYC Night Sight

iPhone XS with SmartHDR (left), and Pixel 3 with Night Sight (right).

Why photography is difficult at night

The key ingredient for a photo is light. When it’s dark, cameras compensate by spending more time capturing light and increasing their sensitivity to light, often adding unwanted motion blur and noise to your photo.

Flash helps by adding light to the scene, but it awkwardly blinds your friends and can annoy others around you. Not to mention, it usually creates unflattering photos and isn’t even allowed in many places where photography is permitted. Flash also only brightens nearby subjects and isn’t useful for landscapes or faraway objects.

Tripods stabilize the camera, allowing it to capture more light, but they’re bulky and impractical for everyday use. By enabling longer captures, tripods may also introduce unwanted motion blur from moving objects. 

How Night Sight works

Night Sight constantly adapts to you and the environment, whether you’re holding Pixel or propping it on a steady surface. Before you press the shutter button, Night Sight measures your natural hand shake, as well as how much motion is in the scene. If Pixel is stable and the scene is still, Night Sight will spend more time capturing light to minimize noise; if Pixel is moving or there’s significant scene motion, Night Sight will use shorter exposures, capturing less light to minimize motion blur.

Night Sight Yosemite

Night Sight can capture more light when Pixel and the scene are still. Photo by Narayan Hegde (Pixel 3, Night Sight).

If your subject moves during the capture, Night Sight can adapt to prevent a modest amount of motion from ruining the shot. Instead of capturing one bright and blurry photo, Night Sight captures an equal amount of light over a burst of many photos that are dark but sharp. By merging this burst, Night Sight prevents motion blur and brightens the photo, giving you a bright and sharp photo.

Burst

Night Sight is robust to moderate levels of hand shake and scene motion. It merges many dark but sharp photos into one bright photo.

Night Sight is designed to capture true-to-life photos, adapting to the various lighting conditions you’ll see at night. Using machine learning, Night Sight balances the color of your photo so that objects show their natural color at night.

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Night Sight uses machine learning to balance colors.

For more details on how Night Sight helps you capture vibrant and detailed low-light photos, head over to the Google AI blog.

How and when to use Night Sight

If you’re taking a photo in low light, Pixel will suggest using Night Sight. You can enter Night Sight by tapping this suggestion or manually navigating to the mode. After you tap the shutter button, try to hold still until Night Sight finishes capturing the photo.

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Night Sight on Pixel 3 XL

Night Sight adapts to you and the environment so you can capture the moment effortlessly. Here are some additional tips to get the most out of your phone’s camera in low light:

  • If you’re taking a photo of someone, ask them to hold still for a few seconds before and after you press the shutter button.

  • Hold the phone steady. If you can, try propping it against a stable surface.

  • Make sure the camera lens is clean. It can accumulate oil from fingerprints, creating blurry and soft photos.

  • Try tapping on or around your subject to help your camera focus when taking photos in very dark conditions.

  • Avoid pointing your camera at bright light sources, which may cause unwanted reflections in your photo.

  • Cameras don’t work in complete darkness, so you’ll still need some light to capture a photo.

Night Sight will be rolling out over the next few days with an update to the Google Camera app. Share your photos using #teampixel and #nightsight, and check out some Night Sight photos in this Google Photos shared album.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/8RLjyjf9XtA/

See your messages with local businesses in Google Maps

Category: Google | Nov 14, 2018

Last year we enabled users in select countries to message businesses from the Business Profiles on Google. Sending messages to businesses gives you the opportunity to ask questions without having to make a phone call so that you can order a cake for your mom’s birthday while on the bus or find out if a shoe store has your size without having to wait on hold.

Now you’ll see your messages with the businesses you connect with via Business Profiles within the Google Maps app, where you’re already looking for things to do and places to go or shop. You’ll find these messages in the side menu of both Google Maps for Android and iOS. With these messages in Maps, you’ll never have to worry about accidentally sending “I love you, Mom” to that shoe store you’ve been sending messages to.

                                   

As this rolls out, Google users in additional countries worldwide will be able to message with businesses for the very first time. So no matter where you are, as long as a local business has enabled messages, you’ll be able to connect with them in a tap. Just look for the “message” button on Business Profiles on Google Search and Maps.

                                 

On the flip side, businesses that want to accept messages from customers can install the new Google My Business app from Google Play or the App Store to sign up and enable messages. The new Google My Business app makes it even easier for businesses to stay in touch with their customers in real-time and on the go.

Whether you’re looking for the best burger in town or a restauranteur trying to get your new burger in front of neighborhood tastemakers, Google Maps helps bring you together.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/dalvQZ61-lA/

Say hello to the new Google My Business app, and say hello to your next customer

Category: Google | Nov 14, 2018

I come from a family of small business owners. My grandfather was an inventor and serial entrepreneur who, among many other things, built a successful machine tool company in Clarksville, Arkansas. My father then ran the Galloway Lumber Company in the same town back in the 40s and 50s. He was a charismatic man who built strong relationships with his customers—he knew almost everybody in town and could rely on those trustworthy relationships to keep the business running. As my team built the new Google My Business app, I kept business owners like him in mind and focused on connecting them with their customers. We’re proud to have built an easy-to-use, free tool that helps small business owners reach more people online and connect with their customers through Google, so they can grow their business and spend more of their time doing what they do best—running it.

The world has changed a lot since Galloway Lumber Company first opened its doors for business, and now more and more people start online to look for places to eat, visit and shop. Every month, Google connects people to businesses nearby more than 9 billion times, including over 1 billion phone calls and 3 billion direction requests to stores. When we built the Google My Business app, we wanted to make it easier for small businesses like you to take advantage of that opportunity, and turn those searchers into your customers.

Let’s look at how one small business, Khamsa, gets new customers with the app, and read on for details about what’s new:   

Turn searchers into customers with the new Google My Business app
  • A simple, free way to stand out on Google with a great Business Profile:  With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google. You can also manage your business information on Google from the Profile tab and watch your edits appear seamlessly across Search and Maps.

  • Your customers on Google—all in one place:When people find you on Google, they can connect with you in a number of ways—by messaging you, following you, booking your services, or leaving a review—right from your Business Profile. You’ll be able to see all of these customers on Google in one place from the app’s new Customers tab.  From here, you can easily respond to customer reviews and post offers to your followers to keep them coming back in the door, and soon you’ll be able to respond to messages right from the app. And because Google My Business is always on the clock, we’ll be sure to notify you when you get a new customer connection.

  • Keep track of the results that matter: See how many people are finding and connecting with you from your Business Profile on Google. We’ve put your profile results front-and-center on the home screen so you’re always in the know.

People are searching for your business on Google. Turn those searchers into customers with the new, free Google My Business app. Available for download in Google Play or the App Store today.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/21xnRmxu0mE/

Making the change from military life to civilian life

Category: Google | Nov 14, 2018

Editor’s Note: This guest post comes from U.S. Army Veteran Daniel Sotoamaya, who shares how Grow with Google and the USO helped his transition to a civilian career after serving in the military for 20 years.

I entered the U.S. Army at age 17, and I had no responsibility except for myself. I left as a senior leader, married to my wife Jen—who is also a veteran—and co-parenting six children. When transitioning to civilian life, I needed to learn how to support my family without the military’s familiar structure and security, and I eventually found a job with the help of Grow with Google and the USO.

In honor of National Veterans and Military Families Month, I want to share my story so that other veterans and their families don’t feel isolated as they navigate this life change. My story starts back in 1998 when I met my wife at U.S. Army training at Fort Lee, VA. While waiting to go for a group run, we said hi, exchanged comments about the weather, and headed off separately. I didn’t see her again until a year later when reassignment brought us together. Eventually our friendship evolved into dating, and we got married and had our first child. 

During the 20 years I served in the Army, my career grew. I was promoted to Sergeant First Class (E7) and was assigned to bases all over the U.S. and Europe. Our family grew too, and Jen, who had served for three years, stayed at home to care for our kids. I credit Jen for her support, strength, and patience through my multiple combat deployments in Afghanistan, and during my transition to civilian life.

As I prepared to leave the military, it was my primary responsibility to find a job to support our family. Even my kids could see that getting a job became my full time job. We all felt the pressure of my need to quickly figure out my next role. The job search process was stressful, not only for me, but also for my family. I didn’t want to have a gap in income after my military career ended, but I also didn’t want to settle on a job just for the paycheck.

From my years serving in the military, I knew I brought leadership, a strong work ethic, and management experience to the table, but it wasn’t easy to translate what I did in the military to civilian jobs. My family worked with the USO, the country’s top military support organization, for ongoing support and guidance throughout my transition, and along with resources from Grow with Google, I felt equipped to look for a job. When I searched “jobs for veterans” on Google and entered my military job code (92Y), I found jobs that matched the skills I used in my military role and aligned with the values I gained while serving.

Today, I have a full-time role as a Customer Center Supervisor, using skills learned in my 20-year military career. The Army prepared me to move decisively, so I’m able to quickly make sound decisions that are in the best interest of my company and our customers.

Approximately 250,000 veterans—many with families—leave the military every year, and I hope that sharing my story will make their transition a little easier.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/4h0cpZM9des/

Create your smart home for the holidays with the Google Assistant

Category: Google | Nov 14, 2018

We know things can get busy during the holiday season, and the Google Assistant is the perfect way to help you streamline your day. We’re introducing new ways the Assistant can be particularly helpful at home, so you can get an extra hand from Google when you’re whipping up a meal in the kitchen, working with your kids on homework, enjoying TV in the living room or getting ready for a good night’s rest.

Staying in touch—even when you’re not at home

When you’re out and about prepping for the holidays, the Google Assistant can help you easily check in on the family at home with broadcast, one of our most popular Assistant features. With broadcast, you can send a message from your phone to your smart speakers and smart displays at home—for instance, if you need someone at home to check if you should pick up cranberry sauce for the turkey. We’re now making this feature even more useful, with the ability to reply back from a smart speaker or Smart Display to your phone. When the reply is received back on your phone, a notification will pop up and the message will be transcribed. You’ll can respond with text or by voice with the Assistant. This feature will be available across all smart speakers and Smart Displays in the coming weeks.

Making a great meal

Smart Displays, like the Google Home Hub, Lenovo Smart Display or JBL Link View, are perfect companions in the kitchen for browsing recipes and getting step-by-step cooking instructions. To make discovering new recipes even easier, you’ll now see a Recommended Recipes card right from the home screen. This brings new recipes right to your fingertips before you even have to ask, with recommendations for recipes similar to ones you’ve searched for in the past.

Even better, recipes will be regularly updated with smart recommendations based on the nearest meal time and whichever season it is. So you might see easy cinnamon roll recipes for inspiration in the morning, and foolproof turkey gravy heading into Thanksgiving. And when you discover a recipe that you love or want to try out in the future, you’ll be able to save and view it in your own personal cookbook using the Google Assistant. These new features will be available across all Smart Displays in the coming weeks.

Setting up daily habits as a family

Especially during the holiday season, sticking to family habits can be challenging, whether that’s picking up toys, making the bed or getting started with homework. To make these a bit more fun, today we’re adding the ability to set up an alarm from popular animated characters with the Google Assistant on smart speakers. These new alarms will have signature music, jokes, facts, words of encouragement and other fun messages from characters in LEGO City, LEGO Life, and LEGO Friends and from Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles (including the voices of Leonardo, Michelangelo, Raphael, Donatello and April O’Neil) to remind everyone it’s time to finish playing and get in the bath. Just say, “Hey Google, set a Teenage Mutant Ninja Turtle alarm for 8:00 PM.” Cowabunga! We’ll also add characters from Spin Master’s Hatchimals later this year.

Storytime is also an important activity, and earlier this month, we added a new feature for the Assistant called Read Along that makes it possible for your smart speaker to bring a story to life with sound effects and music as you read. We’re bringing more content to this format with a new book, “Ara the Star Engineer.” Featuring real-life women engineers with diverse backgrounds, the book sparks children’s interest in STEM, focusing on themes around courage, creativity, coding and collaboration. Just say “Hey Google, Read Along with Ara the Star Engineer.”

And if you don’t have a book with you, just ask the Google Assistant to tell you a story. In the coming weeks, we’re adding 25 new family-friendly stories by Nickelodeon, including PAW Patrol’s “The Pups Save the Bunnies,” Dora the Explorer’s “Dora’s Super Sleepover,” Blaze and Monster Machines’ “Let’s Be Firefighters” and many more.

Or if you’re in the mood to choose your own adventure story as a family, you can join The Wiggles in a new interactive story on Google Home speakers and compatible smartphones. Just say “Hey Google, talk to The Wiggles” and you’ll join Emma on a fun, Wiggly adventure as she travels through town to find friends to bring to her concert.

For more fun things to do as a family, you ask the Google Assistant about things like dinosaurs, superheroes, arts and crafts and outer space to receive tailored family-friendly responses. Give these a try: “Hey Google, I lost my tooth,” or “Hey Google, check for monsters.” Family friendly-responses with the Google Assistant are available when kids under 13 are signed into devices like Google Home via the Family Link app. For parents who want to give their kids access to the Google Assistant, create an account for your children under 13 through Family Link, then link their Google Account to Google Home or other smart speakers with the Google Assistant.

Turn your living room into a smart entertainment center

One of the ways we enjoy the holidays together as a family is by watching a favorite movie or playing holiday music. With the Home View dashboard on Smart Displays, you can easily control popular media and entertainment devices right from the screen. We’ve recently added new devices, so now TVs from Panasonic, Roku,LG, set top boxes from Telstra, and a smart remote from Logitech Harmony all work with Home View.

If you’re more into podcasts or audiobooks, you can now adjust the playback speed with the help of the Google Assistant by saying “Hey Google, play at twice the speed” or “play faster.”

If you’re looking for some fun as a group, play our trivia game “Are You Feeling Lucky?” on Smart Displays. Gather your friends and family around your Smart Display and say, “Hey Google, Are You Feeling Lucky?” You’ll play five rounds of trivia culminating in the final round of challenging “Guesstimation Station” brain teasers where you’ll answer questions like, “How many dimples does a golf ball have?”

And if you’re looking for the perfect gift to ensure your living room is well lit, no matter which activities you choose, our Smart Light Starter Kit includes Google Home Mini and GE’s C-Life bulb. They come pre-linked, making the setup process a breeze. The kit will be discounted at just $31 starting from November 21-28th, and you can find it at the Google Store, Best Buy, Target, Lowes and Walmart.com.

Routines to the Cloud App

Start and end your day the right way  

To help streamline your morning, we’re rolling out this week Routines to the Clock app for Android phones. So after dismissing your alarm, the Google Assistant can immediately start a routine, triggering multiple things – like telling you about the weather and traffic on your commute to work, turning on your coffee maker and lights, playing the news, and more. You can customize your routine right from the Clock app.

When it’s time to settle in for the night, you can ask the Google Assistant to switch your devices to do not disturb mode with a single command. You can say things like, “Hey Google, silence my phone.” This will be coming soon to the Google Assistant on phones. Sweet dreams.

However you’re preparing for and celebrating the holidays, the Google Assistant can help you get things done with all these new features across devices.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/n0QoV6TbcM0/

Connect with high-quality publishers and broadcasters in Display & Video 360’s Inventory module

Category: Google | Nov 13, 2018

This is the fifth post in a series about Display & Video 360 innovations.

Display & Video 360 is organized around five integrated modules that work together to simplify the end-to-end campaign process: Campaigns, Audiences, Creatives, Inventory and Insights. Today you’ll learn more about new capabilities of the Inventory module, where media teams can browse a diverse marketplace of media across formats, devices, and screens, then easily negotiate and manage campaigns with a range of deal types—from open auction to Programmatic Guaranteed.

A diverse mix of inventory across all channels and devices—including connected TV

The Inventory module is home to an array of premium digital inventory across devices and screens, such as mobile web and app, and connected TV. It also includes high-quality TV inventory via over-the-top video streams and traditional linear TV.

With Display & Video 360, you can access YouTube, Gmail and Waze (both currently in beta), and Google Partner Inventory alongside cross-exchange display and video inventory in a single buying tool. YouTube inventory includes all TrueView formats and YouTube Reserve inventory, including Google Preferred. You can also access digital audio ad inventory from Google Play Music, Spotify, SoundCloud, TuneIn—and now, Pandora and AdsWizz. This offers brands the opportunity to bring audio, display, and video campaigns together in one place, and connect with audiences in various moments throughout the day.

To make sure you can reach people in all environments, Display & Video 360 gives you access to national, local, and addressable linear TV inventory through integrations with clypd, WideOrbit, and Google Fiber (all currently in beta). You can also access premium TV content on connected TVs, such as programming from CBS, AMC, A+E, MLB.TV, and many more.

Quality, brand-safe inventory

No matter what inventory they choose, media teams can be sure they are in control of the ads they’re buying and where they’re running. Display & Video 360 offers advanced fraud prevention, viewability, and verification to give media buying teams more confidence and control.

Display & Video 360’s fraud prevention uses over 180 sophisticated filters, a global team of experts, and manual reviews in an effort to prevent you from paying for invalid clicks, impressions, views, or interactions. In addition, buyers will receive refunds for invalid traffic that is detected by Google up to 30 days after monthly billing and meets other criteria.

To ensure you’re buying inventory only from the actual sites where you intended your ads to appear, the ads.txt authorized-only inventory control enables you to run campaigns on sites that support ads.txt authorized inventory—and exclude inventory from sites without the file. And, with built-in Active View viewability targeting and optimization, you can be confident that your ads are seen, not just served.

Authorized Seller Targeting in Display & Video 360

Run campaigns only on sites that support ads.txt with the Authorized Seller targeting control

Display & Video 360 also includes brand suitability controls for pre- and post-bid blocking, and third-party verification capabilities so you can pinpoint where your ads ran.

Flexible access to inventory via all transaction types

By using the Inventory module, you can organize and align all of your media buys for a campaign—across transaction types and inventory sources—so you can spend your budget most efficiently and ensure you get the best outcomes from your investment.

For example, Marketplace is a shoppable storefront for your programmatic campaigns. It helps you discover great inventory, negotiate deals directly, and manage all of your deals in one place. Marketplace also now includes recommendations, which highlight sets of premium inventory to help you discover and execute on high-quality publishers and packaged deals. And, by using the new bulk Request for Proposal (RFP) feature and unified negotiations workflow, you can request and negotiate with all publishers directly in Display & Video 360, regardless of the monetization platform they use. This allows you to seamlessly move from RFP to negotiation to deal execution.

Display & Video 360 Marketplace in Inventory Module

Marketplace helps you quickly and easily find the right inventory for your campaign goals and settings

Programmatic Guaranteed in Marketplace enables reservation media to be bought in a more simple, efficient, and effective way than ever before. In addition to YouTube and premium publishers using Google Ad Manager, Programmatic Guaranteed is also available for third-party exchanges including Rubicon Project and SmartRTB, increasing the amount of premium reservation inventory available to be transacted programmatically. And you can manage reach and frequency together across all of your direct and open auction buys.

You can also build your own Guaranteed Packages in Marketplace, enabling you to bring together inventory by requesting certain publishers and specifying audience criteria and campaign details. Then, Display & Video 360 automates the sourcing and matching of inventory to suggest a packaged deal across multiple publishers, and offer a guaranteed CPM.

The Inventory module in Display & Video 360 helps you easily find and discover high-quality inventory from top broadcasters and publishers, Google media, and curated inventory packs. We’re continuing to invest in ways to help you provide more relevant and useful ads to consumers, no matter where they choose to engage.

Follow our blog to read the final post in this series on Display & Video 360. Next up: the Insights module.

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Project Fi’s enhanced network brings faster, more secure connections

Category: Google | Nov 13, 2018

Since we started Project Fi, we’ve worked to bring you the best connection—no matter where you are. Our network seamlessly switches between three 4G LTE networks, and gives you free access to 2 million Wi-Fi hotspots that are secured with Project Fi’s virtual private network (VPN) technology.

Today, we’re introducing our enhanced network in beta. We’re extending the Project Fi VPN to all your connections, so you’ll now have more security and privacy wherever you use data. Our enhanced network also enables a fast, seamless connection by intelligently switching between Wi-Fi and cellular.

Enhanced security and privacy

When you’re on the go, you’re likely connecting to new networks, and the security of all networks isn’t made equal. When you enable our enhanced network, all of your mobile and Wi-Fi traffic will be encrypted and securely sent through our virtual private network (VPN) on every network you connect to, so you’ll have the peace of mind of knowing that others can’t see your online activity. That includes Google—our VPN is designed so that your traffic isn’t tied to your Google account or phone number (just like mobile traffic that isn’t sent through the VPN).

Seamless, faster connections

Our enhanced network automatically detects when your Wi-Fi connection becomes unusable and then fills in those connection gaps with cellular data. If you’ve ever left your house and walked toward your car, you might have noticed your connection slows or even stops altogether as your phone clings to a weakened Wi-Fi connection. With our enhanced network, you’ll have a seamless connection on the go, and waiting to be reconnected becomes a thing of the past. In our testing, we’ve reduced the time without a working connection by up to 40 percent.

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We’ll begin rolling out our enhanced network later this week to Fi-compatible phones running Android P. You can enable it anytime in Fi Network Tools in the Project Fi app.

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From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/KchB8Q6M4MY/

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