News > Google


A Mother’s Day movie, made for you

Category: Google | May 4, 2017

Dear Mom,

Becoming a parent has given me a new perspective on the important role you played in my life. As a small tribute to you, and all the other mothers out there, we’re launching Mother’s Day movies—a new feature in Google Photos that makes it super easy to make a movie that celebrates a mom.

Starting today, people can go to photos.google.com/mothersday, pick a mom and kids, and then Google Photos does the rest. It automatically chooses the best photos of the mother and children, and sets it all to music to make a personalized movie.

People can make these movies for anyone they want, not just their own mom. I made one for Oana, to celebrate her being such a great mother to our daughter. 

Check it out!

Mother's Day Movies, by Google Photos

Of course I made a movie for you too…I’ll send it to you on Mother’s Day! :-)

Love,
Tim

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/upOzHt6fUR8/

How Nehemiah Manufacturing Co. creates jobs—and second chances

Category: Google | May 4, 2017

Everyone deserves a second chance. That’s what motivated Dan Meyer and Richard Palmer when they founded Nehemiah Manufacturing Company in 2009. They wanted to bring manufacturing into the inner city of their hometown of Cincinnati, OH, and their goal was to hire people with backgrounds that would typically make it difficult for them to get a job. Some employees may have no work history or a criminal record, but Nehemiah believes they need the opportunity to prove themselves. Dan and Richard turned to the web to help their business grow, expanding Nehemiah from just 10 employees to 110 today.

Watch the video above to learn more about the mission of Nehemiah and the impact it’s had on one of its employees.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/SlgmwGg5m_Y/

May the Fourth be with You

Category: Google | May 4, 2017

Step into a galaxy far, far away and celebrate May the Fourth with Google Play.

We traveled back to Jakku to find the most popular Star Wars content of all time on Google Play, including the most downloaded film, The Force Awakens; the most downloaded game, Star Wars™: Galaxy of Heroes and the most downloaded book, Aftermath: Star Wars: Journey to Star Wars: The Force Awakens. Check out the full lists below.

May the 4th GP

Top 5 Star Wars Movies on Google Play

  1. The Force Awakens
  2. Rogue One
  3. A New Hope
  4. The Empire Strikes Back
  5. Return of the Jedi

Top 5 Star Wars Games on Google Play

  1. Star Wars™: Galaxy of Heroes
  2. LEGO® Star Wars™ Yoda II
  3. Star Wars™: Force Arena,
  4. LEGO® Star Wars™: TFA
  5. Star Wars™: Commander

Top 5 Star Wars Books and Comics on Google Play

  1. Aftermath: Star Wars
  2. The Force Awakens (Star Wars)
  3. Star Wars: Darth Vader Vol. 1 – Vader
  4. Lords of the Sith: Star Wars
  5. Catalyst (Star Wars): A Rogue One Novel

In other galaxy news, from May 4 through May 11 check out these fun discounts on all your Star Wars must-haves in the Google Play Store, including:

And after watching, playing and reading all the top Star Wars content, sit back and relax to the sounds of the Cantina band or jump to hyperspeed with some Imperial take out tunes with our popular Star Wars- themed playlists on Google Play Music:

May the Fourth be with You!

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/Ql4Jr46z7Rg/

Bringing Within to WebVR

Category: Google | May 3, 2017

Editor’s Note: With WebVR, you can access VR experiences through a compatible browser like Chrome and a compatible headset like Daydream View. We’re exploring some of the WebVR content that’s available now. Jono Brandel of Within explains the technical steps they took to bring their VR storytelling platform to the web.

At Within, we’re showcasing the best experiences from VR creators around the world. We’re excited to be one of the first platforms available in WebVR.

On Within, you can dive underwater and explore a tropical paradise in Valen’s Reef, or learn the language of dolphins in Click Effect. You can experience how a blind person sees the world with sound in Notes on Blindness, and step into the dystopian hacker world of the hit TV show Mr. Robot. Or, cheer for an animated bunny trying to save the planet from menacing aliens in Baobab’s Invasion!

With WebVR, it’s possible to access all of these experiences right in the browser—making it easier than ever to explore. And with Google’s new WebVR API, we were able to easily integrate this new feature into our existing code base.

In order to achieve a working experience with WebVR, we proceeded step-by-step. We started by taking our Web Player for desktop and mobile viewing and added three-dimensional menu controls to seek and change resolution in VR. These elements are not in the DOM’s hierarchy tree; they’re drawn in WebGL on a canvas element. Since there aren’t any click events on these elements, we wrote a Ray Casting technique commonly found in video games to allow viewers to interact with these objects. Once we had this working, we realized that we could recreate our native application’s gallery to navigate between films with essentially the same assets.

Around this time, the WebVR 1.0 spec was released and demonstrated how a web browser could connect to the many VR controllers hitting the market through the Gamepad API. Using the Gamepad API and typical event handlers on the web, we designed a filtering specification that takes in many controller inputs, including keyboard, mouse, touch, the Daydream View controller and other VR headset controllers. With this abstraction, we can focus on interactions and know that they’ll be consistently mapped to the viewer’s environment. Finally, to round out parity with our native application counterparts, and to really give our website the polish it deserved, we wanted to find a way to clearly display non-interactive text. We spent extensive time researching this and have written an in-depth case study about our findings here.

Visit VR.with.in (our VR-first web app, created especially for viewers with VR headsets) to get started. We’ll be rolling out extensive WebVR upgrades in coming months, as well as new experiences made especially for WebVR viewing.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/fONjHdkhdnc/

Bringing Within to WebVR

Category: Google | May 3, 2017

Editor’s Note: With WebVR, you can access VR experiences through a compatible browser like Chrome and a compatible headset like Daydream View. We’re exploring some of the WebVR content that’s available now. Jono Brandel of Within explains the technical steps they took to bring their VR storytelling platform to the web.

At Within, we’re showcasing the best experiences from VR creators around the world. We’re excited to be one of the first platforms available in WebVR.

On Within, you can dive underwater and explore a tropical paradise in Valen’s Reef, or learn the language of dolphins in Click Effect. You can experience how a blind person sees the world with sound in Notes on Blindness, and step into the dystopian hacker world of the hit TV show Mr. Robot. Or, cheer for an animated bunny trying to save the planet from menacing aliens in Baobab’s Invasion!

With WebVR, it’s possible to access all of these experiences right in the browser—making it easier than ever to explore. And with Google’s new WebVR API, we were able to easily integrate this new feature into our existing code base.

In order to achieve a working experience with WebVR, we proceeded step-by-step. We started by taking our Web Player for desktop and mobile viewing and added three-dimensional menu controls to seek and change resolution in VR. These elements are not in the DOM’s hierarchy tree; they’re drawn in WebGL on a canvas element. Since there aren’t any click events on these elements, we wrote a Ray Casting technique commonly found in video games to allow viewers to interact with these objects. Once we had this working, we realized that we could recreate our native application’s gallery to navigate between films with essentially the same assets.

Around this time, the WebVR 1.0 spec was released and demonstrated how a web browser could connect to the many VR controllers hitting the market through the Gamepad API. Using the Gamepad API and typical event handlers on the web, we designed a filtering specification that takes in many controller inputs, including keyboard, mouse, touch, the Daydream View controller and other VR headset controllers. With this abstraction, we can focus on interactions and know that they’ll be consistently mapped to the viewer’s environment. Finally, to round out parity with our native application counterparts, and to really give our website the polish it deserved, we wanted to find a way to clearly display non-interactive text. We spent extensive time researching this and have written an in-depth case study about our findings here.

Visit VR.with.in (our VR-first web app, created especially for viewers with VR headsets) to get started. We’ll be rolling out extensive WebVR upgrades in coming months, as well as new experiences made especially for WebVR viewing.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/6FzUYZLTStk/

U.S. history takes center stage for high schoolers

Category: Google | May 3, 2017

Editor’s note: Last week, Google announced a grant to bring students to see “Hamilton.” We tagged along to get a firsthand glimpse at how the students reacted to this unique experience of American history.

“I see him as the underdog, and I think, ‘that’s kind of me, that’s all of us.’” That’s what one high school junior from San Jose, CA had to say last week about Alexander Hamilton. How do you get 21st century kids to relate to a U.S. Founding Father born 260 years ago? Take them on a virtual journey through his life, and then bring that history lesson to the stage.

Last week, students went on six new Google Expeditions to follow along with Alexander Hamilton as he shaped the foundation of our country. Then, using racial justice funding from Google.org, the Hamilton Education program (#EduHam), brought 5,000 Title I students to see “Hamilton” in San Francisco, Chicago and New York. And we were lucky enough to be in the “room where it happens” with 2,000 local students in SF as the curtains rose…

HamiltonExpeditions_students.jpg

Students go back in time to hang with Alexander Hamilton. Best Monday ever?

Act 1: the Expedition

To get in the right mindset before seeing “Hamilton,” juniors at Aspire Golden State Preparatory School in Oakland, CA went on an Expedition using Google Cardboard. They took a virtual tour through the events of Alexander Hamilton’s life, starting with the American Revolution, where they visited landmarks and read documents that were important to the outcome of the war. 

The Expedition continued through the ratification of the Constitution, the creation of our nation’s economic system and George Washington’s presidency. It ended with a glimpse of Alexander Hamilton’s personal life—his letters dealing with love and grief—and ended at the famous spot where he dueled Aaron Burr. With each step in the Expedition, there were collective “oohs,” “aahs,” “whoas” and the occasional snarky comment: “Sick wig, Hamilton.”

Several students noted that, as visual learners, it was easier to understand this historical era through the Expedition, instead of reading about it in a book. Something clicked when they could visualize where these historical moments took place. Joanne Lin, assistant principal of Aspire Golden State, says that her students relate to Hamilton: “He had to make it on his own in America—that’s the connection for many of our kids.”

h3

2,000 high school students eagerly await the show to start in San Francisco.

Act 2: students take the stage

Students participating in #EduHam took a six-week American history and civics program, and had to create a performing arts piece based on a document from the Founding Era. On the day of the show, one student (or in some cases, a duo or trio) performed their acts on the “Hamilton” stage. In San Francisco, the performances—spoken word, raps, poems and musical numbers—touched on themes of courage, independence, racial tension and women’s rights. With each one, the raucous applause in the audience got louder and louder. The term “bringing down the house” may have been coined by high school “Hamilton” fans!

The finale: Q&A with the cast before teleporting to 1776

Before the show, the students heard from the cast, who shared their experiences working on “Hamilton.” Cast member Desmond Nunn encouraged the students to chase their dreams: “Dreaming is great,” he said, “but wake up and make it happen.” When asked about the cultural relevance of “Hamilton,” cast member Hope Endrenyi said, “People don’t like to talk about hard subjects. With ‘Hamilton,’ you get lost in it and have a good time, but also talk about something that is important and makes a difference.”

When the lights in the theater flickered, the excitement in the air was palpable. For many students, it was their first time ever attending a musical; most would never have the opportunity to see “Hamilton” otherwise. Cheers erupted as a man in Colonial garb took the stage—his name was Alexander Hamilton.

Curtain call

As Aspire Golden State’s assistant principal Joanne Lin said, “These moments in history don’t just live in the past.” Google Expeditions and #EduHam help bring students from all backgrounds closer to history. With a stronger connection to the events of our country’s past, students can better visualize the role they’ll play in our future—asking themselves, “What comes next?”

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/RbFottV4v6k/

Google Cloud: Our Commitment to the General Data Protection Regulation (GDPR)

Category: Google | May 3, 2017

The EU General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years.  It replaces the 1995 EU Data Protection Directive, strengthening the rights that EU individuals have over their data, seeking to unify data protection laws across Europe.

Our users can count on the fact that Google is committed to GDPR compliance across G Suite and Google Cloud Platform (GCP) services when the GDPR takes effect on May 25, 2018. We’ll make important updates to contractual commitments that directly address GDPR requirements. We’re also a committed partner in customers’ GDPR compliance efforts. Users can leverage Google Cloud services with confidence understanding the robust data protection capabilities built-in to Google Cloud.

Where do we stand?

We’ve worked diligently over the last decade to help our customers directly address EU data protection requirements. These efforts have been critical in our ongoing preparations for the GDPR:

Data processing terms: Strong data protection commitments between cloud providers and customers are fundamental to compliance. Our data processing terms for G Suite and Google Cloud Platform clearly articulate our privacy commitments to customers. We’ve evolved our terms over the years based on feedback from our customers and regulators.  Our terms will be updated for the GDPR as well.

Third-party audits and certifications: We offer a number of third-party audits and certifications for G Suite and GCP. We undergo ISO 27001 security audits, and have done so for several years.  In 2016, we introduced two new security and privacy certifications, ISO 27017 for cloud security and ISO 27018 for protection of personally identifiable information in public clouds. These certifications, as well as other third-party audits such as SOC1, SOC2 and SOC3 cover numerous services within Google Cloud.

International data transfers: The GDPR, like the Data Protection Directive it will replace, includes provisions on international data transfer mechanisms. To address current EU data protection laws, G Suite and GCP are certified under Privacy Shield. We’ve also gained confirmation of compliance from European Data Protection Authorities for our model contract clauses, affirming that G Suite and GCP contractual commitments fully meet the requirements to legally frame transfers of data from the EU to the rest of the world, in accordance with the Data Protection Directive.

Data export: The GDPR includes certain requirements for the export of personal data. The data you store in Google Cloud is yours. We’ve included data portability commitments in our data processing terms for several years, and are continually working to enhance the robustness of our data export capabilities.

Incident notifications: GDPR contains requirements around breach notifications. G Suite and GCP have provided contractual obligations around incident notification for many years. With hundreds of Google engineers dedicated to security, Google Cloud has and will continue to invest in our security, incident response, threat detection and prevention capabilities.

Where do you stand?

As a current or future customer of Google Cloud, now is a great time for you to begin preparing for the GDPR.  Consider these tips:

  • Familiarize yourself with the provisions of the new regulation, particularly how they may differ from your current data protection obligations. Be aware that new requirements may require new agreements with service providers or completely new solutions that meet the stringent requirements ahead.
  • Consider creating an updated and precise inventory of personal information that you process (you can use some of our tools like Data Loss Prevention to help).
  • Review your current controls and processes to ensure that they’re adequate, and build a plan to address any gaps.
  • Consider how you can leverage Google Cloud compliance capabilities as part of your own regulatory compliance framework. Conduct a review of G Suite or Google Cloud Platform third-party audit and certification materials to see how they may help with this exercise. 
  • Stay abreast of updated regulatory guidance as it becomes available and consider consulting a legal expert to obtain guidance applicable to you.

What’s next

We’re working to make additional operational changes in light of the new legislation, and will collaborate closely with our customers, partners and regulatory authorities throughout this process. We have a global team of regulatory compliance specialists, product managers, engineers, counsel and public policy specialists who continue to carefully monitor GDPR implementation guidance, and will update our contractual commitments accordingly. We’ll make our updated data processing amendment available to our customers soon. We’re also producing additional materials to assist customers with their due diligence efforts as they prepare for GDPR.

At Google Cloud, we work to earn the trust of our users every day. As such, protecting the privacy and security of our customers’ information is a top priority, and compliance is central to this mission. We’ll continue to evolve our capabilities in accordance with the changing regulatory landscape and work with you to help facilitate your GDPR compliance efforts.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/tvTfEov0ayg/

How Google Cloud is transforming European business

Category: Google | May 3, 2017

Today, we’re thrilled to welcome more than 4,500 executives, developers, IT managers and partners to our largest European Cloud event, Google Cloud Next London.

We started the Google Cloud business in Europe six years ago and it’s been an incredible ride. We’ve had the privilege to partner with the most iconic global organizations as they transform their businesses. Companies including Airbus, Spotify and Philips have turned to Google Cloud to support them on their journey to the cloud. As the event kicks off, we’re sharing a few stories from companies that are using Google Cloud to serve their customers.

Modernizing banking with cloud computing, managed data and machine learning

HSBC is a 150-year old, global financial institution with more than 4,000 offices in 70+ countries. It has more than $850 billion in risk-weighted assets and holds a central position in global finance. Due to the heavily regulated nature of the banking industry and ongoing security risks, HSBC is working closely with Google Cloud to ensure that its stringent security standards are met and continuously assessed.

The bank has identified several use cases for which managed data services and machine learning in the cloud can advance its business. One example involves working with governments and crime agencies to identify criminal activity such as money laundering. Monitoring billions of transactions to identify patterns of fraudulent behavior is an ideal use case for bursty compute power and machine learning. Another example is risk reporting, where the bank must respond to new reporting requirements and handle ever-growing amounts of data to perform more comprehensive credit and risk analysis.

It took the bank 130 years before it needed to start measuring data in terabytes, but just a couple of years to get to 15 petabytes—and it expects to add another five petabytes this year. Like many big companies with large IT departments, HSBC started down the path of rolling its own big data stack using technologies such as Hadoop. “To be honest, we’ve found that move challenging,” says David Knott, chief architect at HSBC. It meant the bank had less time to spend on getting value and insight from its data. Instead, HSBC is working with GCP’s managed data services to reduce the complexity and cost of managing this data.

next-london-hsbc

Another advantage of doing business in the cloud is an improved security, governance and regulatory posture. There’s no better evidence of this than the banking sector embracing cloud, where security is fundamental to the business. “We must acknowledge that we live in a world with a rapidly evolving threat landscape . . . We’re continually assessing every solution we have and always need to be one step ahead,” says Knott.

Increasing retail velocity at scale with open source and agile development  

British cosmetics retailer Lush migrated its e-commerce site to Google Cloud Platform (GCP) as part of a wider initiative to embrace open source software across its organization. GCP is a standout among the major cloud providers for its support of open source and engagement with the community.

Lush also had some big goals around improving its business agility at scale. On Boxing Day, the day after Christmas in the U.K., the company experiences significant traffic spikes, routinely seeing tens of thousands of transactions in a single day. However, a lack of scalability with its former cloud provider meant it was losing out on sales. Lush had to migrate, and it had to do it quickly.

Beginning last September, Lush and its partners took just 22 days to migrate its entire e-commerce platform in time for the busy period. “That was Plan A, there was no Plan B,” says Ryan Kerry, Global Head of Engineering and Technology at Lush. Now, Lush relies on Google Cloud infrastructure to scale with its business.

Processing and editing video at scale with machine learning

Seenit.io, a video collaboration company, was selected to take part in our Video API Alpha using machine learning to process and edit videos at scale. Seenit is a high-growth startup that has doubled its annual run-rate since December 2016. Seenit engaged with Google Cloud in the Trusted Tester phase—implementing our machine learning APIs into its own flow, and then building its own product intelligence on top of that. For Seenit, this is a competitive advantage, as it’s able to go to market faster than its competitors, with cutting-edge features that are tested and mature.

next-london-seenit

“The quality of the results are ultimately what define our success, and the quality of data we get from Google APIs mean that search results are immediately very relevant to what people need. I ran benchmarks on AWS, Azure and GCP. For our use case, GCP’s network and disk speeds were up to twice as fast,” says Dave Starling, Seenit’s CTO.

Seenit.io and Lush have also standardized on G Suite productivity apps, enabling their people to collaborate on work no matter where they are in the world.  

Why companies are choosing Google Cloud

For HSBC, Lush and Seenit, Google’s track record for building secure infrastructure all over the world was an important consideration for their move to Google Cloud. From energy-efficient data centers to custom servers to custom networking gear to a software-defined global backbone to specialized ASICs for machine learning, Google has been living cloud at scale for more than 15 years—and we bring all of it to bear in Google Cloud.

For those who can make it to Google Cloud Next London, check out what’s happening at our 60+ breakout sessions and reserve your spot. You’ll also have access to sandboxes where you can see our products in action, a Fifth Nine area where you can learn more about operations and site reliability, and many open areas to network with peers who are doing some of the most compelling and valuable work in cloud today. We hope you enjoy the show.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/_wyvsOpYqoQ/

Google Cloud: Our Commitment to the General Data Protection Regulation (GDPR)

Category: Google | May 3, 2017

The EU General Data Protection Regulation (GDPR) is the most significant piece of European privacy legislation in the last twenty years.  It replaces the 1995 EU Data Protection Directive, strengthening the rights that EU individuals have over their data, seeking to unify data protection laws across Europe.

Our users can count on the fact that Google is committed to GDPR compliance across G Suite and Google Cloud Platform (GCP) services when the GDPR takes effect on May 25, 2018. We’ll make important updates to contractual commitments that directly address GDPR requirements. We’re also a committed partner in customers’ GDPR compliance efforts. Users can leverage Google Cloud services with confidence understanding the robust data protection capabilities built-in to Google Cloud.

Where do we stand?

We’ve worked diligently over the last decade to help our customers directly address EU data protection requirements. These efforts have been critical in our ongoing preparations for the GDPR:

Data processing terms: Strong data protection commitments between cloud providers and customers are fundamental to compliance. Our data processing terms for G Suite and Google Cloud Platform clearly articulate our privacy commitments to customers. We’ve evolved our terms over the years based on feedback from our customers and regulators.  Our terms will be updated for the GDPR as well.

Third-party audits and certifications: We offer a number of third-party audits and certifications for G Suite and GCP. We undergo ISO 27001 security audits, and have done so for several years.  In 2016, we introduced two new security and privacy certifications, ISO 27017 for cloud security and ISO 27018 for protection of personally identifiable information in public clouds. These certifications, as well as other third-party audits such as SOC1, SOC2 and SOC3 cover numerous services within Google Cloud.

International data transfers: The GDPR, like the Data Protection Directive it will replace, includes provisions on international data transfer mechanisms. To address current EU data protection laws, G Suite and GCP are certified under Privacy Shield. We’ve also gained confirmation of compliance from European Data Protection Authorities for our model contract clauses, affirming that G Suite and GCP contractual commitments fully meet the requirements to legally frame transfers of data from the EU to the rest of the world, in accordance with the Data Protection Directive.

Data export: The GDPR includes certain requirements for the export of personal data. The data you store in Google Cloud is yours. We’ve included data portability commitments in our data processing terms for several years, and are continually working to enhance the robustness of our data export capabilities.

Incident notifications: GDPR contains requirements around breach notifications. G Suite and GCP have provided contractual obligations around incident notification for many years. With hundreds of Google engineers dedicated to security, Google Cloud has and will continue to invest in our security, incident response, threat detection and prevention capabilities.

Where do you stand?

As a current or future customer of Google Cloud, now is a great time for you to begin preparing for the GDPR.  Consider these tips:

  • Familiarize yourself with the provisions of the new regulation, particularly how they may differ from your current data protection obligations. Be aware that new requirements may require new agreements with service providers or completely new solutions that meet the stringent requirements ahead.
  • Consider creating an updated and precise inventory of personal information that you process (you can use some of our tools like Data Loss Prevention to help).
  • Review your current controls and processes to ensure that they’re adequate, and build a plan to address any gaps.
  • Consider how you can leverage Google Cloud compliance capabilities as part of your own regulatory compliance framework. Conduct a review of G Suite or Google Cloud Platform third-party audit and certification materials to see how they may help with this exercise. 
  • Stay abreast of updated regulatory guidance as it becomes available and consider consulting a legal expert to obtain guidance applicable to you.

What’s next

We’re working to make additional operational changes in light of the new legislation, and will collaborate closely with our customers, partners and regulatory authorities throughout this process. We have a global team of regulatory compliance specialists, product managers, engineers, counsel and public policy specialists who continue to carefully monitor GDPR implementation guidance, and will update our contractual commitments accordingly. We’ll make our updated data processing amendment available to our customers soon. We’re also producing additional materials to assist customers with their due diligence efforts as they prepare for GDPR.

At Google Cloud, we work to earn the trust of our users every day. As such, protecting the privacy and security of our customers’ information is a top priority, and compliance is central to this mission. We’ll continue to evolve our capabilities in accordance with the changing regulatory landscape and work with you to help facilitate your GDPR compliance efforts.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/VNDWFDAJU2Y/

How Google Cloud is transforming European business

Category: Google | May 3, 2017

Today, we’re thrilled to welcome more than 4,500 executives, developers, IT managers and partners to our largest European Cloud event, Google Cloud Next London.

We started the Google Cloud business in Europe six years ago and it’s been an incredible ride. We’ve had the privilege to partner with the most iconic global organizations as they transform their businesses. Companies including Airbus, Spotify and Philips have turned to Google Cloud to support them on their journey to the cloud. As the event kicks off, we’re sharing a few stories from companies that are using Google Cloud to serve their customers.

Modernizing banking with cloud computing, managed data and machine learning

HSBC is a 150-year old, global financial institution with more than 4,000 offices in 70+ countries. It has more than $850 billion in risk-weighted assets and holds a central position in global finance. Due to the heavily regulated nature of the banking industry and ongoing security risks, HSBC is working closely with Google Cloud to ensure that its stringent security standards are met and continuously assessed.

The bank has identified several use cases for which managed data services and machine learning in the cloud can advance its business. One example involves working with governments and crime agencies to identify criminal activity such as money laundering. Monitoring billions of transactions to identify patterns of fraudulent behavior is an ideal use case for bursty compute power and machine learning. Another example is risk reporting, where the bank must respond to new reporting requirements and handle ever-growing amounts of data to perform more comprehensive credit and risk analysis.

It took the bank 130 years before it needed to start measuring data in terabytes, but just a couple of years to get to 15 petabytes—and it expects to add another five petabytes this year. Like many big companies with large IT departments, HSBC started down the path of rolling its own big data stack using technologies such as Hadoop. “To be honest, we’ve found that move challenging,” says David Knott, chief architect at HSBC. It meant the bank had less time to spend on getting value and insight from its data. Instead, HSBC is working with GCP’s managed data services to reduce the complexity and cost of managing this data.

next-london-hsbc

Another advantage of doing business in the cloud is an improved security, governance and regulatory posture. There’s no better evidence of this than the banking sector embracing cloud, where security is fundamental to the business. “We must acknowledge that we live in a world with a rapidly evolving threat landscape . . . We’re continually assessing every solution we have and always need to be one step ahead,” says Knott.

Increasing retail velocity at scale with open source and agile development  

British cosmetics retailer Lush migrated its e-commerce site to Google Cloud Platform (GCP) as part of a wider initiative to embrace open source software across its organization. GCP is a standout among the major cloud providers for its support of open source and engagement with the community.

Lush also had some big goals around improving its business agility at scale. On Boxing Day, the day after Christmas in the U.K., the company experiences significant traffic spikes, routinely seeing tens of thousands of transactions in a single day. However, a lack of scalability with its former cloud provider meant it was losing out on sales. Lush had to migrate, and it had to do it quickly.

Beginning last September, Lush and its partners took just 22 days to migrate its entire e-commerce platform in time for the busy period. “That was Plan A, there was no Plan B,” says Ryan Kerry, Global Head of Engineering and Technology at Lush. Now, Lush relies on Google Cloud infrastructure to scale with its business.

Processing and editing video at scale with machine learning

Seenit.io, a video collaboration company, was selected to take part in our Video API Alpha using machine learning to process and edit videos at scale. Seenit is a high-growth startup that has doubled its annual run-rate since December 2016. Seenit engaged with Google Cloud in the Trusted Tester phase—implementing our machine learning APIs into its own flow, and then building its own product intelligence on top of that. For Seenit, this is a competitive advantage, as it’s able to go to market faster than its competitors, with cutting-edge features that are tested and mature.

next-london-seenit

“The quality of the results are ultimately what define our success, and the quality of data we get from Google APIs mean that search results are immediately very relevant to what people need. I ran benchmarks on AWS, Azure and GCP. For our use case, GCP’s network and disk speeds were up to twice as fast,” says Dave Starling, Seenit’s CTO.

Seenit.io and Lush have also standardized on G Suite productivity apps, enabling their people to collaborate on work no matter where they are in the world.  

Why companies are choosing Google Cloud

For HSBC, Lush and Seenit, Google’s track record for building secure infrastructure all over the world was an important consideration for their move to Google Cloud. From energy-efficient data centers to custom servers to custom networking gear to a software-defined global backbone to specialized ASICs for machine learning, Google has been living cloud at scale for more than 15 years—and we bring all of it to bear in Google Cloud.

For those who can make it to Google Cloud Next London, check out what’s happening at our 60+ breakout sessions and reserve your spot. You’ll also have access to sandboxes where you can see our products in action, a Fifth Nine area where you can learn more about operations and site reliability, and many open areas to network with peers who are doing some of the most compelling and valuable work in cloud today. We hope you enjoy the show.

From: http://feedproxy.google.com/~r/blogspot/MKuf/~3/jWN9fCofCY0/